Sunday, September 28, 2008

Colour Me Bold.


The Chinese believe in the power of imagery repetition - the supermarket stores' offerings often have single brands occupying the entire shelf. For some consumer goods, such as shampoo, there are multiple brands to choose from. However, some other goods such as toothpaste have a very limited selection. If you can squint and see the first picture (taken on a bad camera phone), there are three brands of toothpaste to choose from - Red, Green or Blue. Go figure.

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